Chew With Tude




Following on from the last post regarding an ad campaign for Wrigley's Extra, with a heaving heart i decided to evolve the masterpiece featuring the labrador. The new idea was founded upon the reemergence of one of my favourite words...


 'tude.



ie to do something - anything - with attitude.



If Wrigley's can harness the power of this sentiment, absolutely no doubt in my mind the stock market will be trading chewing gum before the winter is out. Eyes peeled for the hassshhh-tag:








One two.














Shout out to cast and crew for smiling on blithely while i jack-hammered the sanctity of their weekend.




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