Even Better To Share

I didn't hit puberty until i was sixteen, but when i was seven and this ad came on i used to ejaculate dust.

I have to do an ad campaign for Wrigley's Extra. I figured that people want to chew gum because they want to feel good about themselves. Masquerading as a quick-fire solution to bad breath, the gum chewer's psyche runs deeper than that. It's screaming out for a be a better man kinda angle.

Something like this.

No comments:

Post a comment