Mother Brief

Mother London gave us a brief to come up with ideas for ten of their clients, dangling a placement-shaped carrot for the best. A clever ploy to get 20 students to graft out some sweet ideas for them to surreptitiously 'borrow'. The clients were PG tips, Ikea, Axe, Benecol, Boots,, Money Supermarket, Stella Artois, Coke and British Airways. Standing up in Mother HQ fumbling wads of paper, stuttering through ten ropey projects wasn't something i thought would massively endear me to the Creative Directors. Besides that's what everyone else did. So i made a short film instead.

I won. (?)

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