Blacks Outdoors is the Leeds Utd of the explorer adventure stuff market. They used to be big in the game but the once mighty have fallen, and last year JD Sports bought them and shut down half their stores. Now they pretty much just sell North Face to London folk whose biggest adventures amount to getting off the bus a stop early to walk around the road works. After stalling for five minutes about a new sleeping bag liner, the shop attendant admitted as much to me.

Anyway i used this not at all obvious information to make a couple of ads for a college brief.

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